Observers of journalism in the mass media describe an echo chamber effect in media discourse. One purveyor of information will make a claim, which many like-minded people then repeat, overhear, and repeat again (often in an exaggerated or otherwise distorted form) until most people assume that some extreme variation of the story is true.
Due to this condition arising in online communities, participants may find their own opinions constantly echoed back to them, and in doing so reinforce a certain sense of truth that resonates with individual belief systems. This can create some significant challenges to critical discourse within an online medium. The echo-chamber effect may also impact a lack of recognition to large demographic changes in language and culture on the Internet if individuals only create, experience and navigate those online spaces that reinforce their "preferred" world view. Another emerging term used to describe this "echoing" and homogenizing effect on the Internet within social communities is "cultural tribalism".
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The echo-chamber-effect
Observers of journalism in the mass media describe an echo chamber effect in media discourse. One purveyor of information will make a claim, which many like-minded people then repeat, overhear, and repeat again (often in an exaggerated or otherwise distorted form) until most people assume that some extreme variation of the story is true.
Due to this condition arising in online communities, participants may find their own opinions constantly echoed back to them, and in doing so reinforce a certain sense of truth that resonates with individual belief systems. This can create some significant challenges to critical discourse within an online medium. The echo-chamber effect may also impact a lack of recognition to large demographic changes in language and culture on the Internet if individuals only create, experience and navigate those online spaces that reinforce their "preferred" world view. Another emerging term used to describe this "echoing" and homogenizing effect on the Internet within social communities is "cultural tribalism".
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